Karli Butcher

mk North America

Lead multimedia design and production at mk North America, creating digital, print, and environmental assets for tradeshows, social media, ads, and internal marketing. I  improved campaign performance, modernized brand visuals, and elevated user experience across platforms.

YEAR

2025 – Present

SERVICE

Creative Designer

INDUSTRY

Manufacturing

CLIENT

Full-time Position

HIGHLIGHTS

  • Produced digital marketing assets while ensuring consistent brand representation across multiple channels
  • Built and maintained creative asset libraries and templates to support scalable marketing campaigns and cross-team accessibility
  • Redesigned legacy marketing collateral—including brochures, whitepapers, and PowerPoint templates into a cohesive, modern visual identity
  • Served as designer and photographer for tradeshows, booth designs, digital ads, and social media content, producing measurable engagement results

CHALLENGES

  • Updating legacy assets to a modern identity while keeping all materials consistent across digital and print platforms.
  • Ensuring multimedia content not only looked polished but also drove measurable engagement, impressions, and conversions.
  • Managing multiple design projects simultaneously while maintaining creative quality and brand consistency.
  • Working closely with multiple teams to align design outputs with strategic marketing, sales, and product goals.