H.A.W.E’s Program
Designed a cohesive branding and wellness campaign for Roger Williams University’s Health and Wellness Educators (HAWE) to increase student engagement around health and inclusivity. Developed art-driven print and digital materials that made complex wellness topics more approachable and visually engaging for a student audience.
YEAR
2023
SERVICE
Brand Posters
INDUSTRY
Health & Wellness
CLIENT
University-Sponsored
HIGHLIGHTS
- Created a cohesive visual identity for HAWE to improve recognition and engagement across campus.
- Designed attention-grabbing posters and handouts to educate students on wellness topics and program offerings.
- Translated complex health and inclusivity messaging into approachable, student-friendly visuals.
- Collaborated with a student design team to explore modern, art-driven creative directions
CHALLENGES
- Designing materials that could capture attention in busy campus environments while encouraging students to learn more about wellness resources.
- Simplifying health and inclusivity messaging into clear, digestible visuals without losing meaning or impact.
- Creating a cohesive look and feel across multiple deliverables while working within a collaborative team environment.
- Ensuring materials were both informative and visually compelling to drive interest and participation.
