Tapatini
Developed a complete brand identity for Tapatini, a fictional tapas and cocktail bar, as a self-initiated design exercise. Created a cohesive visual system across logo variations, print, and packaging materials to establish a sophisticated, scalable brand experience.
YEAR
2024
SERVICE
Brand Identity
INDUSTRY
Resturant
CLIENT
Self-Initiated Project
HIGHLIGHTS
- Designed a primary logo and 3 brand variations to allow flexible application across different brand touchpoints.
- Created branded collateral including wine bags, coasters, and tissue paper with brand stickers.
- Established a visual identity that balances elegance with warmth, perfect for the hospitality space.
- Developed scalable assets adaptable for future applications like menus, signage, or social media.
- Translated conceptual branding into tangible, real-world products for a complete brand experience
CHALLENGES
- Ensuring the logo and brand variations worked cohesively across multiple product types and formats.
- Maintaining a consistent, high-quality brand presence across packaging items like coasters, wine bags, and tissue paper.
- Bringing a fictional concept to life in a way that felt realistic and professional for a hospitality audience.
- Creating a sophisticated identity while keeping it inviting and social for the bar’s target audience.
