Whimsy Woo

Developed a complete brand identity for Whimsy Woo, a fictional girls’ clothing brand created as a self-initiated branding project. Designed logo variations and cohesive branded collateral across print and packaging, crafting a playful, colorful identity that celebrates creativity and self-expression. Built around the slogan “Clothes designed for imagination,” the brand balances fun, warmth, and scalability for a youthful, story-driven aesthetic.