Karli Butcher

Hey there! I’m Karli,

What excites me most about design is taking on challenges that require both creativity and leadership. I enjoy the process of refining brand identities, producing engaging marketing media, and creating user-centered visual experiences. My goal is always to balance creativity with purpose, ensuring each design not only looks strong but communicates effectively.

I’ve worked on projects ranging from designing small business flyers to large-scale billboards displayed throughout a city. These experiences have helped me develop a strong eye for detail, adaptability, and a drive to continually push ideas forward. Whether a project is small or large in scale, I approach each one with the same focus on clarity, impact, and thoughtful design.

Outside of work, I’m constantly exploring new creative tools, keeping up with evolving design trends, and finding ways to refine my craft. I enjoy experimenting, learning, and bringing fresh ideas into every project I take on.

 

View my work

See more in my portfolio!

You’ve read the intro, now it’s time for the fun part, checking out the work! My portfolio is where strategy meets creativity, so go ahead and dive in. Who knows, your favorite project might be waiting there.

Let's Go!

mk North America

  • Led multimedia production that doubled media output and boosted usability from 24% to 84%, delivering a 3.5× gain in efficiency and creative quality.

  • Produced digital ads with 14K+ impressions, 160+ clicks, 1.37% CTR, and $3.66 CPC, improving overall campaign performance.

  • Developed social media content yielding 573K+ impressions and 2.5K engagements on LinkedIn and lifted Facebook followers 87%, interactions 88%, and page views 127% MoM.

  • Partnered with marketing, sales, product, and leadership teams to elevate UX/UI, print design, and digital experiences aligned with business goals.

  • Redesigned legacy marketing collateral (e.g., brochures, whitepapers, PowerPoint templates) into a cohesive, modern visual identity to enhance brand perception across all platforms.

Lane Construction

  • Designed event posters for ERGs to promote initiatives and awareness across the company.

  • Produced weekly internal newsletters to keep employees updated on projects and events.

  • Collaborated with the Marketing Manager on graphics for social media, the website, and large-scale banners.

  • Redesigned a company PowerPoint presentation, improving content flow and visual clarity.

  • Managed social media scheduling, posting, and content strategy to strengthen the brand’s digital presence.

Freelance Designer

Alongside my full-time roles, I’ve taken on freelance projects that allowed me to expand my skills and collaborate directly with clients, including:

  • Created branding packages and style guides for three different clients.

  • Designed printed materials for a client’s yearly event calendar, flyers, and reminder cards.

  • Produced custom t-shirt designs for an annual summer camp event.

  • Built ongoing client relationships through repeat projects and long-term creative support.