Guilford D.A.Y
A series of awareness-driven sticker concepts for Guilford DAY aimed at educating youth on drug use. The designs were created for distribution across schools and local businesses to promote visibility and engagement.
YEAR
2025
SERVICE
Campaign Stickers
INDUSTRY
Youth Services
CLIENT
Freelance
HIGHLIGHTS
- Communicated educational messaging through bold, approachable visuals.
- Balanced awareness messaging with visually compelling, accessible design.
- Created multiple concepts to explore different tones and visual approaches.
CHALLENGES
- Creating designs that would resonate with a younger audience while still communicating an important and sensitive message.
- Designing visuals that would remain effective across different environments, from schools to local businesses.
- Finding the right balance between being informative and attention-grabbing without feeling overly serious or dismissive.
