Karli Butcher

Cheezic Tang Soo Do

Promotional materials and team apparel for Cheezic Tang Soo Do, supporting event communication and team identity through print and visual design.

YEAR

2021-Present

SERVICE

Variety of Needs

INDUSTRY

Sport

CLIENT

Freelance

HIGHLIGHTS

  • Designed promotional materials for tournaments and events, including printed handouts and informational graphics
  • Developed designs across print materials and apparel, adapting visuals for different formats and uses
  • Created materials used in live events and team environments, ensuring designs performed effectively in real-world settings

CHALLENGES

  • Existing handouts were visually inconsistent and lacked a clear design system, limiting their effectiveness in communicating event information.
  • There was a need to develop a cohesive logo and visual identity for the breaking team that reflected both the organization’s brand and the team’s dynamic presence.