Karli Butcher

Consultant Branding

The Ask

Jess, an entrepreneur in Ireland currently developing her business, needed a brand identity that communicated a sense of wholeness and lightness. The project included creating a logo, designing graphics for her business Facebook page, and developing branded business cards.

The Approach

To create a brand identity that embodied feelings of wholeness and light, I collaborated remotely with Jess to develop a clean and approachable visual system for her emerging business in Ireland. Despite a five-hour time difference, consistent communication ensured the design process mirrored a professional, real-world client experience.

Deliverables included:

  • A custom logo inspired by the concepts of completeness and lightness

  • A set of branded graphics for the business Facebook page

  • Professionally designed business cards to establish a polished first impression

Mock-ups were created to showcase how the brand identity would function across both digital and print touchpoints, demonstrating adaptability and cohesion. Special attention was given to maintaining consistency in visual style, ensuring the brand can grow seamlessly as the business expands toward future goals, including website development.

The Highlights

Cross-Platform Branding

Logo Creation

Remote Collaboration

Future Outlook

Professional mock-ups to simulate real-world brand usage

The Skills

  • Logo Design & Brand Identity Systems

  • Client Collaboration

  • Graphic Design
  • Creative Strategy
  • Cross-Platform Application